NYMTC started Instagram activations for their clients Suntory The Premium Malt's, and Takara Chu-Hi. Posts were regularly made to showcase these brands' products in the form of short Instagram reels. In order to serialize these posts and catch the consumer's eyes, quick and reusable introductory animations had to be made.
Make a short 3 or so second introductory animation in Instagram reel dimensions. The logo must be obvious and recognizable, with on-brand colors and motifs. Must account for Instagram UI and ensure that none of the logo or text gets cut off.
Brand identity must be consistent with the guidelines set by the client, so reviewing and understanding those guidelines were the first order of business. Brainstorming the type of animations that will be used were informed by the brand and product. Both Suntory The Premium Malt's and Takara Chu-Hi are beverage brands, and therefore animation that is representative of a beverage was most appropriate. Design iterations were bounced back and forth between the client and NYMTC, and fine-tuning was done based on the feedback.
The reel intros helped make the client reels cohesive and have resulted in a positive increase in followers.
NYMTC started Instagram activations for their clients Suntory The Premium Malt's, and Takara Chu-Hi. Posts were regularly made to showcase these brands' products in the form of short Instagram reels. In order to serialize these posts and catch the consumer's eyes, quick and reusable introductory animations had to be made.
Make a short 3 or so second introductory animation in Instagram reel dimensions. The logo must be obvious and recognizable, with on-brand colors and motifs. Must account for Instagram UI and ensure that none of the logo or text gets cut off.
Brand identity must be consistent with the guidelines set by the client, so reviewing and understanding those guidelines were the first order of business. Brainstorming the type of animations that will be used were informed by the brand and product. Both Suntory The Premium Malt's and Takara Chu-Hi are beverage brands, and therefore animation that is representative of a beverage was most appropriate. Design iterations were bounced back and forth between the client and NYMTC, and fine-tuning was done based on the feedback.
The reel intros helped make the client reels cohesive and have resulted in a positive increase in followers.
NYMTC started Instagram activations for their clients Suntory The Premium Malt's, and Takara Chu-Hi. Posts were regularly made to showcase these brands' products in the form of short Instagram reels. In order to serialize these posts and catch the consumer's eyes, quick and reusable introductory animations had to be made.
NYMTC started Instagram activations for their clients Suntory The Premium Malt's, and Takara Chu-Hi. Posts were regularly made to showcase these brands' products in the form of short Instagram reels. In order to serialize these posts and catch the consumer's eyes, quick and reusable introductory animations had to be made.
Make a short 3 or so second introductory animation in Instagram reel dimensions. The logo must be obvious and recognizable, with on-brand colors and motifs. Must account for Instagram UI and ensure that none of the logo or text gets cut off.
Brand identity must be consistent with the guidelines set by the client, so reviewing and understanding those guidelines were the first order of business. Brainstorming the type of animations that will be used were informed by the brand and product. Both Suntory The Premium Malt's and Takara Chu-Hi are beverage brands, and therefore animation that is representative of a beverage was most appropriate. Design iterations were bounced back and forth between the client and NYMTC, and fine-tuning was done based on the feedback.
The reel intros helped make the client reels cohesive and have resulted in a positive increase in followers.
NYMTC started Instagram activations for their clients Suntory The Premium Malt's, and Takara Chu-Hi. Posts were regularly made to showcase these brands' products in the form of short Instagram reels. In order to serialize these posts and catch the consumer's eyes, quick and reusable introductory animations had to be made.
Make a short 3 or so second introductory animation in Instagram reel dimensions. The logo must be obvious and recognizable, with on-brand colors and motifs. Must account for Instagram UI and ensure that none of the logo or text gets cut off.
Brand identity must be consistent with the guidelines set by the client, so reviewing and understanding those guidelines were the first order of business. Brainstorming the type of animations that will be used were informed by the brand and product. Both Suntory The Premium Malt's and Takara Chu-Hi are beverage brands, and therefore animation that is representative of a beverage was most appropriate. Design iterations were bounced back and forth between the client and NYMTC, and fine-tuning was done based on the feedback.
The reel intros helped make the client reels cohesive and have resulted in a positive increase in followers.
