Gyumori is the newest addition to the Miyako brand. Gyumori is a beef bowl known popularly in Japan as well-loved comfort food, "Gyu Don". The sauce used is more savory than sweet compared to other popular Gyu Don brands in the current market. The scum of the beef from the cooking process pre-packaging is skimmed, allowing for beautiful presentation of your dish. Gyumori has been received well by consumers, as it is cheap, delicious, and generous in portion size.
• Target Audience: Primarily Japanese Americans who visit Japanese / Korean / Chinese supermarkets, Chinese / Korean / Southeast Asians, and secondarily white students / singles.
• Target Needs: Convey that Gyumori is easy and quick to prepare, delicious, cost-effective, has a wide range of usage, uses authentic Gyu Don ingredients that emphasize ginger, and is moderately sweet.
• Competition: Yoshinoya (strong brand), Shiragiku (value), Wei Chuan (includes rice).
• Product Marketing Vision: There is not currently a market for 1 pound Gyu Don products, and the market is too saturated with sukiyaki sauce, rather than full-fledged Gyu Don ingredients.
Conducted competitor research and analysis in order to know where Gyumori will stand. Brainstormed design and stylistic decisions to conform to consumer expectations for similar products.
The final product successfully fulfilled the goal to create a product that is recognizable and well received by our target demographic.
Gyumori is the newest addition to the Miyako brand. Gyumori is a beef bowl known popularly in Japan as well-loved comfort food, "Gyu Don". The sauce used is more savory than sweet compared to other popular Gyu Don brands in the current market. The scum of the beef from the cooking process pre-packaging is skimmed, allowing for beautiful presentation of your dish. Gyumori has been received well by consumers, as it is cheap, delicious, and generous in portion size.
• Target Audience: Primarily Japanese Americans who visit Japanese / Korean / Chinese supermarkets, Chinese / Korean / Southeast Asians, and secondarily white students / singles.
• Target Needs: Convey that Gyumori is easy and quick to prepare, delicious, cost-effective, has a wide range of usage, uses authentic Gyu Don ingredients that emphasize ginger, and is moderately sweet.
• Competition: Yoshinoya (strong brand), Shiragiku (value), Wei Chuan (includes rice).
• Product Marketing Vision: There is not currently a market for 1 pound Gyu Don products, and the market is too saturated with sukiyaki sauce, rather than full-fledged Gyu Don ingredients.
Conducted competitor research and analysis in order to know where Gyumori will stand. Brainstormed design and stylistic decisions to conform to consumer expectations for similar products.
The final product successfully fulfilled the goal to create a product that is recognizable and well received by our target demographic.
Gyumori is the newest addition to the Miyako brand. Gyumori is a beef bowl known popularly in Japan as well-loved comfort food, "Gyu Don". The sauce used is more savory than sweet compared to other popular Gyu Don brands in the current market. The scum of the beef from the cooking process pre-packaging is skimmed, allowing for beautiful presentation of your dish. Gyumori has been received well by consumers, as it is cheap, delicious, and generous in portion size.
Gyumori is the newest addition to the Miyako brand. Gyumori is a beef bowl known popularly in Japan as well-loved comfort food, "Gyu Don". The sauce used is more savory than sweet compared to other popular Gyu Don brands in the current market. The scum of the beef from the cooking process pre-packaging is skimmed, allowing for beautiful presentation of your dish. Gyumori has been received well by consumers, as it is cheap, delicious, and generous in portion size.
• Target Audience: Primarily Japanese Americans who visit Japanese / Korean / Chinese supermarkets, Chinese / Korean / Southeast Asians, and secondarily white students / singles.
• Target Needs: Convey that Gyumori is easy and quick to prepare, delicious, cost-effective, has a wide range of usage, uses authentic Gyu Don ingredients that emphasize ginger, and is moderately sweet.
• Competition: Yoshinoya (strong brand), Shiragiku (value), Wei Chuan (includes rice).
• Product Marketing Vision: There is not currently a market for 1 pound Gyu Don products, and the market is too saturated with sukiyaki sauce, rather than full-fledged Gyu Don ingredients.
Conducted competitor research and analysis in order to know where Gyumori will stand. Brainstormed design and stylistic decisions to conform to consumer expectations for similar products.
The final product successfully fulfilled the goal to create a product that is recognizable and well received by our target demographic.
Gyumori is the newest addition to the Miyako brand. Gyumori is a beef bowl known popularly in Japan as well-loved comfort food, "Gyu Don". The sauce used is more savory than sweet compared to other popular Gyu Don brands in the current market. The scum of the beef from the cooking process pre-packaging is skimmed, allowing for beautiful presentation of your dish. Gyumori has been received well by consumers, as it is cheap, delicious, and generous in portion size.
• Target Audience: Primarily Japanese Americans who visit Japanese / Korean / Chinese supermarkets, Chinese / Korean / Southeast Asians, and secondarily white students / singles.
• Target Needs: Convey that Gyumori is easy and quick to prepare, delicious, cost-effective, has a wide range of usage, uses authentic Gyu Don ingredients that emphasize ginger, and is moderately sweet.
• Competition: Yoshinoya (strong brand), Shiragiku (value), Wei Chuan (includes rice).
• Product Marketing Vision: There is not currently a market for 1 pound Gyu Don products, and the market is too saturated with sukiyaki sauce, rather than full-fledged Gyu Don ingredients.
Conducted competitor research and analysis in order to know where Gyumori will stand. Brainstormed design and stylistic decisions to conform to consumer expectations for similar products.
The final product successfully fulfilled the goal to create a product that is recognizable and well received by our target demographic.
