MTC Kitchen Home was an initiative started by NYMTC, offering home delivery options for our products when COVID-19 forced everyone into quarantine. This mass quarantine created a huge spike in online traffic, and online presence became absolutely essential for businesses. I took the role as the lead designer to create compelling and attractive website banners for our homepage, and social media post assets for our Instagram account.
Produce compelling and attractive weekly promotional banners in two sizes for responsive screen sizes, as well as a version for social media posts. All banners and posts must be recognizably consistent. Items on promotion will be provided to me by a sales representative, all product photography must be done by me, and products must be visible and identifiable on the final design.
• Catch Copy: The most important aspect of designing for the weekly promotional content was first and foremost the content. Catchy copy is first deliberated amongst the stakeholders.
• Research: Every week has its own theme such as promoting products for a specific dish, theme, holiday, season, or event. I brainstormed and created style sheets to present to other stakeholders for iteration and finalization.
• Asset Assembly: Once copy and styles are finalized, all product photography for that week's promotion must be taken. These photos are either outsourced, or taken and developed in-house by myself. In addition to product photography, I must also assemble any vector motifs and graphics that will be used on the project.
• Design: After everything is ready and assembled, I begin bringing all the elements together. I must create designs for three resolutions, a large web banner, a small web banner, and an Instagram post. This is where all the Illustrator and Photoshop magic happens. I start with one resolution, and I present three or so variations or concepts to the stakeholders for final approval. Once fully approved, I finish the last two resolutions.
Boosted sales, traffic, and click-through rate by up to 45% through consistent weekly use of promotional banners and social media activations.
MTC Kitchen Home was an initiative started by NYMTC, offering home delivery options for our products when COVID-19 forced everyone into quarantine. This mass quarantine created a huge spike in online traffic, and online presence became absolutely essential for businesses. I took the role as the lead designer to create compelling and attractive website banners for our homepage, and social media post assets for our Instagram account.
Produce compelling and attractive weekly promotional banners in two sizes for responsive screen sizes, as well as a version for social media posts. All banners and posts must be recognizably consistent. Items on promotion will be provided to me by a sales representative, all product photography must be done by me, and products must be visible and identifiable on the final design.
• Catch Copy: The most important aspect of designing for the weekly promotional content was first and foremost the content. Catchy copy is first deliberated amongst the stakeholders.
• Research: Every week has its own theme such as promoting products for a specific dish, theme, holiday, season, or event. I brainstormed and created style sheets to present to other stakeholders for iteration and finalization.
• Asset Assembly: Once copy and styles are finalized, all product photography for that week's promotion must be taken. These photos are either outsourced, or taken and developed in-house by myself. In addition to product photography, I must also assemble any vector motifs and graphics that will be used on the project.
• Design: After everything is ready and assembled, I begin bringing all the elements together. I must create designs for three resolutions, a large web banner, a small web banner, and an Instagram post. This is where all the Illustrator and Photoshop magic happens. I start with one resolution, and I present three or so variations or concepts to the stakeholders for final approval. Once fully approved, I finish the last two resolutions.
Boosted sales, traffic, and click-through rate by up to 45% through consistent weekly use of promotional banners and social media activations.
MTC Kitchen Home was an initiative started by NYMTC, offering home delivery options for our products when COVID-19 forced everyone into quarantine. This mass quarantine created a huge spike in online traffic, and online presence became absolutely essential for businesses. I took the role as the lead designer to create compelling and attractive website banners for our homepage, and social media post assets for our Instagram account.
MTC Kitchen Home was an initiative started by NYMTC, offering home delivery options for our products when COVID-19 forced everyone into quarantine. This mass quarantine created a huge spike in online traffic, and online presence became absolutely essential for businesses. I took the role as the lead designer to create compelling and attractive website banners for our homepage, and social media post assets for our Instagram account.
Produce compelling and attractive weekly promotional banners in two sizes for responsive screen sizes, as well as a version for social media posts. All banners and posts must be recognizably consistent. Items on promotion will be provided to me by a sales representative, all product photography must be done by me, and products must be visible and identifiable on the final design.
• Catch Copy: The most important aspect of designing for the weekly promotional content was first and foremost the content. Catchy copy is first deliberated amongst the stakeholders.
• Research: Every week has its own theme such as promoting products for a specific dish, theme, holiday, season, or event. I brainstormed and created style sheets to present to other stakeholders for iteration and finalization.
• Asset Assembly: Once copy and styles are finalized, all product photography for that week's promotion must be taken. These photos are either outsourced, or taken and developed in-house by myself. In addition to product photography, I must also assemble any vector motifs and graphics that will be used on the project.
• Design: After everything is ready and assembled, I begin bringing all the elements together. I must create designs for three resolutions, a large web banner, a small web banner, and an Instagram post. This is where all the Illustrator and Photoshop magic happens. I start with one resolution, and I present three or so variations or concepts to the stakeholders for final approval. Once fully approved, I finish the last two resolutions.
Boosted sales, traffic, and click-through rate by up to 45% through consistent weekly use of promotional banners and social media activations.
MTC Kitchen Home was an initiative started by NYMTC, offering home delivery options for our products when COVID-19 forced everyone into quarantine. This mass quarantine created a huge spike in online traffic, and online presence became absolutely essential for businesses. I took the role as the lead designer to create compelling and attractive website banners for our homepage, and social media post assets for our Instagram account.
Produce compelling and attractive weekly promotional banners in two sizes for responsive screen sizes, as well as a version for social media posts. All banners and posts must be recognizably consistent. Items on promotion will be provided to me by a sales representative, all product photography must be done by me, and products must be visible and identifiable on the final design.
• Catch Copy: The most important aspect of designing for the weekly promotional content was first and foremost the content. Catchy copy is first deliberated amongst the stakeholders.
• Research: Every week has its own theme such as promoting products for a specific dish, theme, holiday, season, or event. I brainstormed and created style sheets to present to other stakeholders for iteration and finalization.
• Asset Assembly: Once copy and styles are finalized, all product photography for that week's promotion must be taken. These photos are either outsourced, or taken and developed in-house by myself. In addition to product photography, I must also assemble any vector motifs and graphics that will be used on the project.
• Design: After everything is ready and assembled, I begin bringing all the elements together. I must create designs for three resolutions, a large web banner, a small web banner, and an Instagram post. This is where all the Illustrator and Photoshop magic happens. I start with one resolution, and I present three or so variations or concepts to the stakeholders for final approval. Once fully approved, I finish the last two resolutions.
Boosted sales, traffic, and click-through rate by up to 45% through consistent weekly use of promotional banners and social media activations.
